Defender Strategy versus Prospector Strategy
3 min readJun 23, 2021
The corporate strategy of whether to be a defender or a prospector is always at the heart of debates at the board level. Miles and Snow (1978) define prospectors, as “organizations whom prime capability is that of finding and exploring new products and market opportunities”. In contrast, (Miles, Snow, Meyer, & Coleman Jr, 1978) defined defenders as “organizations that stress on operational efficiency and…